What are the pro's and cons of putting your business on auto-pilot? How does this affect closing the sale?
Why is contact with your prospects so important? Deborah and Kerry discuss the pros, cons and everything in between.
Kerry Heaps is the Founder and President of Kerry's Network, Inc., a membership-based organization that provides exposure for business owners with access to the media and association directories. She's also the publisher of Strictly Marketing Magazine and the host of Strictly Marketing Talk Radio.
Kerry has an extensive background in Sales, Networking, Recruiting, and Training. Her marketing development book, Marketing Ideas that Make Sen$e covers networking, cold calling, establishing yourself as an expert, creating your own media, marketing ideas and sample scripts.
Deborah A Bailey (host of Women Entrepreneurs Radio) is also the guest for this episode. Deborah shares her inspiration for the show, what's coming up, and her thoughts about why entrepreneurs have to stop following the crowd if they want to break through the online marketing noise.
Deborah is a writer, coach, author of several fiction and non-fiction books and creator and host of the Women Entrepreneurs Radio™ podcast and founder of Deb Bailey Media. Her bylines have appeared in Baseline magazine, Dailyworth.com, Bankrate.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention.
Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work.
Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launched March 16th, 2017.
Entrepreneurs have options to create multiple income streams. In this discussion Kerry and Deborah talk about why it's important and tips for adding additional income to your business.
Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine. She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media. She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm. Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.
Composer, musician, and producer Megan Cavallari has a knack for creating music that industry legend Richard Kraft recently called “amazing and earworm candy.” From film and television soundtracks to stage musicals to having composed music for the Los Angeles Kings, the award-winning Philadelphia native has managed to land at the top of a her profession (despite the fact that less than 1% of all professional composers are females).
Now Cavallari has been tapped to write and produce the soundtrack, songs, and score for the upcoming animated feature “Jacob Marley” with animator and visual effects director Russ Francis. That goes along with her Jonathan McHugh-produced opera “The Righteous One: The Irena Sandler Story,” about a WWII hero who saved 2500 children in the Warsaw Ghetto, and her ongoing collaboration with Grammy-nominated pop producer Eric Robinson.
Perhaps Cavallari’s favorite gig is her passion and dedication to ice hockey (she regularly plays left wing in a men’s league). Cavallari is also a committed vegan. While raising an eleven year old daughter with juvenile arthritis, Cavallari has also launched the Talk Foundation Project, where she records the thoughts and observations of terminally ill children. With a tireless positivity grounded in her Jewish faith, her unique professional profile is matched only by her amazing work ethic and generous spirit.
In 2008, Kara Dolce was a 26-year-old girl working in New York City looking to grow her career and live the city life! After her grandmother "Mema" passed away from a long battle with breast cancer, Kara performed a self-breast exam only to find a small lump on her left breast. Kara then immediately went to her doctor for which she was told "you are too young" to worry. She pushed to have an exam and biopsy to find out she had Stage 3B estrogen-receptive, Her2+, non-BRCA gene breast cancer.
Kara went on to have a double mastectomy, 8 rounds of chemotherapy, 4 weeks of radiation, fertility treatments (egg retrieval), 1 year of Herceptin treatments and will be on hormone therapy for a total of 10 years. Kara did this all with a smile on her face, lipstick on her lips and strength in her heart. Kara was "Fighting Pretty."
After receiving so much love and support from everyone around her, Kara decided to help women feel this sense of strength by helping them feel beautiful and inspired. She started making care packages (a.k.a "Pretty Packages") out of her 800 square foot apartment in Brooklyn, NY. and officially started her non-profit organization, Fighting Pretty.
In less than one year, Fighting Pretty sent 500 Pretty Package to women all over the country. Fighting Pretty has been recognized by the American Cancer Society and has received in-kind product donations from companies such as Revlon, Maybelline, Happy Socks and more, and even has a new “Fighting Pretty” nail polish named after them by O.P.I. To date, Fighting Pretty has sent over 3,500 Pretty Packages all over the United States including several countries globally, and operates out of Portland, Oregon.
Kara and her growing team at Fighting Pretty works every day to truly help women – of all ages, all over the world, battling cancer feel strong and beautiful. To learn more about Fighting Pretty, make a donation or request a Pretty Package for a friend or loved one, please visit www.fightingpretty.org.
Shirin Behzadi is Chief Executive Officer of Home Franchise Concepts (HFC), which in 2017 celebrates its 25th year as the top-selling family of direct-to-consumer brands in the home-related goods and services space, one of the world's largest franchise businesses and a recognized leader in franchisor-franchisee relationships.
HFC's three brands including Budget Blinds®, Tailored Living® and Concrete Craft™ are consistently rated at the top of their categories and supported by 1,300 franchisees in the U.S., Canada and Mexico.
As CEO, Behzadi leads the HFC executive team to expand the HFC family of brands by leveraging her financial, operational and franchising experience, as well as her passion for helping franchisees realize their financial and personal dreams.
She is currently embarking on a company-wide initiative to grow installations to record levels across all three brands in 2017 - which, for the signature Budget Blinds brand translates into a most-ever 2.6 million window-covering installations for the year at a record pace of 50,000 per week. She also projects HFC brands to be operating in more than 9,000 North American cities by the end of the year.
A recognized expert in all aspects of franchise growth and development, Behzadi is also distinguished as one of a relatively few female CEOs in the franchising space.
Topic: Small business marketing on a budget
Melissa Forziat is a marketing consultant and event planner. She founded Melissa Forziat Events and Marketing in 2012 and currently works with small business owners and nonprofits to develop impactful events and strategic marketing plans.
Before starting her business, Melissa held event planning roles at the 2006 and 2010 Olympic Winter Games, 2011 Rugby World Cup, and US Olympic Committee. In her spare time, Melissa is a member of the Board of Directors at Ventures – a Seattle-based non-profit that helps low-income entrepreneurs to gain self-sufficiency through business ownership. She is also very active in the Seattle improv comedy scene. http://melissaforziatevents.com
Download her free ebook: Small Business Marketing on a Budget
In this lively conversation, Tanna Frederick shares how creative people can enjoy successful careers while doing what they love.
Tanna Frederick can currently be seen starring in Henry Jaglom’s romantic mystery “Ovation” opposite James Denton.
Frederick is also producing and starring in the virtual reality series “Defrost.” Directed by Randal Kleiser, series cast members include Bruce Davison, Harry Hamlin, Christopher Atkins and Carl Weathers. “Defrost” was presented at Sundance’s New Frontier Program and Cannes Film Festival.
Next year, she’ll also star as a single mother who returns to Iowa (Frederick’s hometown) to deal with her past in “Garner, Iowa.”
Frederick is a mainstay of the Los Angeles theatre community. In 2013, she won the LA Stage and Eddon awards for Best Actress for N. Richard Nash’s “The Rainmaker” at the Edgemar Theatre. The Los Angeles Times gave it Critics’ Choice and said, “The standout of this terrific cast is Tanna Frederick’s acerbically yearning Lizzie…It’s a transformation not to be missed.”
This month Frederick will direct and star in “Sylvia” at the Odyssey Theatre opening on October 21st. In a previous run of the play, the Huffington Post said “Tanna Frederick is truly brilliant as Sylvia. She embodies the fun-loving, childlike spirit of the dog.”
Frederick's performance in her first feature with Jaglom, “Hollywood Dreams,” earned her Best Actress at WorldFest Houston, Montana International Film Festival, Fargo Film Festival and the Wild Rose Film Festival. The film took Best Picture honors at the San Luis Obispo Film Festival and to Best Comedy at WorldFest Houston. She was named Method Fest’s “Performer to Watch” and has also received the Los Angeles Women’s Theatre Festival’s “Maverick” Award.
Off-screen, Frederick has proved just as driven and talented. A fitness aficionado who runs daily, Frederick ranked 52nd out of 1,321 women in her division in the LA Marathon.
She is a second-degree Tae Kwon Do blackbelt and a passionate surfer. She founded “Project Save Our Surf,” a non-profit that promotes clean oceans and water. She is also founder of the Iowa Film Festival, now in its’ seventh year and was named recipient of the University of Iowa’s Distinguished Alumni Award in 2012.
Alissa Chavez is a teenage inventor who made headlines for her product Hot Seat.
Hot Seat is an alarm system that prevents children from being accidentally left in a hot car. Alissa was raised by her single mother who owns a home childcare business. When Alissa was 14 years old she heard so many stories of kids dying after they were unintentionally left in a hot car. These stories were heartbreaking and she wanted to do something to prevent these types of accidents.
Hot seat started as a project for her school science fair at age 14. She patented her product that same year. Alissa made headlines for Hot Seat and was even named one of Glamour Magazine's Women of the Year: Tech Heroes and Hometown Heroes. Hot Seat is the first of many products Alissa plans to bring to the market with her company Assila.
Where you can purchase Hot Seat: www.babyhotseat.com